Darkstore Location Strategy

Proprietary
Expansion Strategy

Overview:

Developed geospatial machine learning model which led the expansion strategy of Gorillas UK. The model accurately predicted order demand based on the surrounding demographic data within a 10-minute electric bike radius.

Business Impact:

  • Successfully launched 12 new locations in the UK using the strategy, generating an additional £15 million in annual revenue.
  • Rolled out the strategy internationally, supporting teams in France, Netherlands and Germany.

Key Features:

  • Used Python and QGIS to accurately predict order demand for precise locations within a 500m range across the top 20 UK cities.
  • Trained the model using order data and key local demographic data within a 10-minute electric bike radius around potential locations.